Link ShorteningShort link · redirect

How link shortening works

The service turns a long URL into a short SERPngin link, convenient for instant messengers, publications, presentations and offline materials. The short URL takes the visitor to the original page without any intermediate content.

Short and clear address

After creation, you receive a link like prlab.ru/s/code. It’s easier to insert it into a message, QR code or ad signature without cutting off a long address.

UTM and parameters are saved

The campaign parameters, anchor after # and full path remain part of the original link. This allows you to avoid losing analytics markup when a user navigates.

Check the address in advance

Before publishing, make sure the source URL opens, uses the correct protocol, and points to the correct page. The error in the source will be repeated in the short link.

SEO signal control

Short links are needed for the convenience of users, and not to replace the canonical URLs of the site. Internal links and sitemaps should still point to the final pages.

Advice:For advertising and mailings, keep a “short link → campaign → final page” correspondence table to make it easier to analyze the results.

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